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Target pulls the switch on AWS

Published 08/29/2017, 03:27 PM
© Reuters.  Target pulls the switch on AWS
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  • Target (TGT +0.5%) is pulling away from using Amazon's (AMZN +1%) AWS service, according to a CNBC exclusive.
  • The retailer is said to be moving e-commerce operations and mobile development away from AWS this year and into 2018.
  • The Target strategy could become more common in retail as other cloud vendors step up their offerings. Nordstrom (NYSE:JWN), Nike (NYSE:NKE), Under Armour (NYSE:UAA) and Lululemon (NASDAQ:LULU) are other AWS customers also competing head-on against Amazon for web traffic and sales.
  • Now read: 5 Reasons To Sell Target Before It's Too Late


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