- Ahead of China's biggest shopping day of the year, JD.com (JD +2.9%) is making its move against sales leader Alibaba (BABA +1.8%), with a data deal it's entering with Tencent (TCEHY +0.7%) as well as a partnership with Wal-Mart (WMT +0.4%).
- Singles Day arrives Nov. 11, marking the world's biggest day for online shopping; last year, Alibaba set a Singles Day record with 120.7B yuan (about $17.8B) in gross merchandise moved.
- The "JD-Tencent Retail Marketing Solution" will combine purchasing history with data on the 900M users of WeChat to get greater insight into purchasing decisions. It builds on a partnership announced in late 2015 where the two combined on mobile marketing solutions.
- It also gives online discounts to WeChat Pay users who are shopping in physical stores.
- Meanwhile, JD and Wal-Mart (one of JD.com's top shareholders) will merge membership systems in China to combine discounts and consumer benefits, and allow JD to fulfill customer orders using Wal-Mart's inventory. Wal-Mart has about 400 stores in China.
- Now read: Wal-Mart Remains A Strong Hold Despite Recent Run-Up
Original article