NVDA gained a massive 197% since our AI first added it in November - is it time to sell? 🤔Read more

Apple suspends work on next high-end headset, to focus on cheaper model, the Information reports

Published 06/18/2024, 12:22 PM
Updated 06/19/2024, 11:20 AM
© Reuters. FILE PHOTO: A logo is pictured outside the Apple Fifth Avenue store as Apple's Vision Pro headset is presented there, in Manhattan in New York City, U.S., February 2, 2024. REUTERS/Brendan McDermid/File Photo
AAPL
-

(Reuters) - Apple (NASDAQ:AAPL) has suspended work on its next high-end Vision headset, the Information reported on Tuesday, citing an employee at a manufacturer that makes key components for the Vision Pro.

The iPhone maker is still working on releasing a more affordable Vision product with fewer features before the end of next year, the report said, citing a person involved in its supply chain and one person in the manufacturing of the headsets.

Apple did not immediately respond to a Reuters request for comment.

The company plans to sell its Vision Pro in eight new countries, including China and Japan, in a bid to spruce up sales of the $3,500 device, which has been grappling with slower demand after initial enthusiasm.

Earlier this month, Apple held its annual developer conference, where it unveiled its long-awaited AI strategy and announced a partnership with ChatGPT-maker OpenAI.

The event has also given a boost to Apple's shares, which have now risen over 11% so far this year after trailing behind their Big-Tech peers at the start of the year due to softer iPhone demand in China.

© Reuters. FILE PHOTO: A logo is pictured outside the Apple Fifth Avenue store as Apple's Vision Pro headset is presented there, in Manhattan in New York City, U.S., February 2, 2024. REUTERS/Brendan McDermid/File Photo

Apple had originally planned to divide its Vision product into two models, similar to the standard and Pro versions of its iPhone, the report said.

The company had been reducing priority for the successor to the Vision Pro for the past year, assigning fewer employees to work on the next model over time, while focusing on reducing the costs of the first-generation's components, the report added.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.