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The coronavirus outbreak has rattled most of the industries and Planet Fitness, Inc. (NYSE:PLNT) isn’t immune to the trend. Due to the coronavirus outbreak, the company has temporarily closed majority of system-wide and corporate stores. Following the news, the company’s shares tanked 22.2%. In the past month, the company’s shares have tumbled 68.7%, compared with the industry’s decline of 64.9%.
The company’s stores will be closed till March 31. Notably, the company will reassess the timing of reopening the stores. CEO Chris Rondeau said “As one of the largest operators in the Fitness industry, with the most members, we believe it is our civic duty to take this necessary action in order to protect our members, team members and the communities where our stores are located.”
The company has also suspended its share repurchase program for the time being. The company will utilize its strong levels of liquidity to fund ongoing operating expenses due to the outbreak. At the end of 2019, the company had $436 million of cash.
Despite the shutdown of stores, the company’s members have the option for in-home workouts. The company has included 500 exercises in its mobile app.
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