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Kohl's Corporation (NYSE:KSS) is slated to release fourth-quarter fiscal 2017 results on Mar 1. While the company reported a negative earnings surprise in the last quarter, the departmental store retailer has outperformed the Zacks Consensus Estimate by an average of 12.5% in the trailing four quarters. We expect the company to continue gaining from its robust sales driving efforts, which also helped the company to put up solid holiday sales numbers, which was revealed last month.
Let’s delve deeper into these factors, which appear to be major growth drivers for Kohl’s — also giving out positive signals for the upcoming results.
Factors Driving the Quarter
Kohl’s has been gaining from its various sales-driving initiatives, which also helped it witness its first quarterly comparable store sales (comps) growth in a long time, when it reported third-quarter fiscal 2017 results. Among its various efforts, alliance with online giant Amazon (NASDAQ:AMZN) seems to be yielding results for Kohl’s. Incidentally, the company started accepting returns from Amazon’s customers on select products. This move followed Kohl's decision to sell Amazon devices, accessories and smart home devices across 10 selected stores in Los Angeles and Chicago. Additionally, the company is gaining from enhanced focus on prominent brands such as Nike (NYSE:NKE) and Adidas (OTC:ADDYY) . Further, Kohl’s has been regularly introducing brands to keep inventory assortment fresh and drive customer traffic to stores and website.
Also, Kohl’s gained significant market share in active apparel and footwear up until the third quarter, and expects the trend to continue, based on assortment improvements. Such efforts to expand store traffic and sales are reflected in the company’s share price performance. Kohl’s shares have gained 60.1% in a year, compared with the industry's increase of 9.9%.
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