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Apple (NASDAQ:AAPL) is strengthening its non-iPhone portfolio with the announcement of new iPad Pro and new MacBook Air upgrades, even as its stores outside China remain closed due to the spread of COVID-19.
The iPad Pro enhanced camera and scanning features is released in 11-inch and 12.9-inch screen sizes. The 11-inch Wi-Fi model begins at $799, while its cellular counterpart starts at $949. The 12.9-inch iPad Pro is priced $999 onward for the Wi-Fi model and $1,149 for the cellular one.
The company also introduced a Magic Keyboard with backlit keys in the price range of $299 to $349, fulfilling its long-time aim to push the iPad beyond a tablet.
Moreover, Apple revealed its forthcoming iPadOS 13.4, which brings with it a laptop-style cursor and mouse support. The update will be available on the new Pro for use with a trackpad on the keyboard case.
Apple also upgraded its MacBook Air, whose price starts at $999 for 256 gigabytes of storage. The new model offers double the performance, according to Apple, featuring 10th-gen Intel (NASDAQ:INTC) Ice Lake processors (Y-series) up to a 1.2GHz quad-core Core i7.
Additionally, the latest Macbook Air features Intel Iris Plus Graphics, which is expected to deliver 80% improved graphics performance.
Apple Pushes Online Platform Engagement Amid Coronavirus Scare
Notably, the Macbook Air is available for order on apple.com and on the App Store as the company has closed all stores outside of Greater China as a preventive measure.
Additionally, the new iPad Pro is available for online purchase while the Magic Keyboard arrives in May. The iPadOS is expected to arrive around Mar 24.
Apple Inc. Price and Consensus
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