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While the dotcom era was all about small exciting tech startups, 2017 was possibly the year when getting bigger became truly better. It was also a year when competitors decided that imitation was the best form of offence. So Facebook (NASDAQ:FB) adopted some of Snap Inc.’s (NYSE:SNAP) Snapchat’s best features. Also, Microsoft Corporation (NASDAQ:MSFT) entered Apple Inc.’s (NASDAQ:AAPL) arena and Alphabet Inc. (NASDAQ:GOOGL) ventured into creating its own line of products.
But a single deal stands out amongst all of this year’s apparently unrelated diversification moves. Amazon.com, Inc.’s (NASDAQ:AMZN) $13.7 billion buyout of Whole Foods is a development that has changed the retail landscape for good. And looking at its fallout, it’s safe to say that it is likely to transform vast swathes of the entire economy.
Transformational Move or Hidden Acknowledgement?
Immediately after taking over Whole Foods, Amazon triggered a price war by cutting prices. Smaller competitors like The Kroger Co. (NYSE:KR) had to follow suit in the wake of falling share prices. Amazon has also indicated that its Prime Members may receive further discounts, a move which is likely to set off an intense price war.
And it didn’t stop there. The likes of Target Corporation (NYSE:TGT) are hurrying to enter into agreements which will allow their customers to shop using Google’s Express platform, a move aimed at countering Amazon’s Echo line of products. Moreover, grocery delivery startups are now suddenly in vogue with Target snagging Shipt for $550 million. (Read: Grocery Gunfight: Can Incumbents Fend Off Amazon?)
Meanwhile, Wal-Mart has intensely focused on its online initiatives this year. Starting 2017, it is offering free two day shipping for all purchases above $35. This is clearly a move designed to counter Amazon Prime’s two-day free shipping feature. Also, it has almost tripled its range of products available offline, which have jumped from eight million to 23 million as of now.
All of these initiatives have helped Wal-Mart expand its e-commerce sales by more than 60%. And its offline presence remains as formidable as ever. For instance, it offers grocery pickups from more than 1,100 locations as against only two for Amazon.
Could Wal-Mart be a Better Bet Than Amazon?
In fact Wal-Mart has been sharpening its grocery delivery chops through a service it launched in China. Its acquisition of Jet.com seems have to made all the difference in this area with Marc Lore, Jet’s erstwhile boss heading its e-commerce initiatives. Further, the big-box retailer will be known as “Walmart Inc." effective Feb 1, 2018.
Management stated that the company’s current name is used only in few legal places as it is more popular as just “Walmart”, given its seamless operations across stores, online as well as its app. Thus, this name change will bring uniformity and reveal Walmart’s unified and omni-channel existence universally. (Read: Wal-Mart Stores to Walmart: What's Behind the Name Change?)
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