CEO Of Solar Exclusive Rich Feola Speaks Out On Call To Ban Cold Calling

It’s clear that at the dawn of the new digital age, the solar industry is experiencing a seismic shift, with an awakening in the energy-saving sector. Yet recently, the idea has somewhat rocked the boat as the Federal Communications Commission's (FCC) latest ruling to ban cold calling from automatic telephone dialing systems emerges.

This enforcement sweeping worldwide aimed to protect consumers from the relentless tide of daily unsolicited and often deceptive calls customers receive. So, while some ponder whether the announcement has put a dent in the future of communications, others glow on gratification as privacy invasions and the alarming potential for fraud are now likely to fade away.

However, one can't help but wonder: Are we enforcing the unenforceable? Was this bold move already inevitable, given our world's ever-changing technology?

Since the news, the solar industry has been somewhat divided. After all, this change could lead to a catastrophe, especially for those who rely solely on traditional door-to-door sales. If they do everything through a call center, this new law will significantly impact those companies because they won't be able to use their systems anymore on age leads.

But advertising agencies like Solar Exclusive provide a glimmer of hope for those who feel an impending doom or boom.

As a “marketing company for energy consultants that generates unique, quality leads for solar businesses across the nation,” their specialty for helping leaders obtain exclusive leads is nothing new.

In fact, “since inception, the new regulations have not impacted us because we’ve complied with these laws set by the FTC and the FCC,” shares founder and CEO Rich Feola.

Instead, Solar Exclusive—hailing in the neon city—believes that if people don’t start implementing these strategies now, we could have to revert back to “old-school marketing tactics like door knocking, something most businesses don’t want to do again.”

“The reality is that with door knocking, there's a cap—a ceiling. You can only knock on so many doors as one individual sales rep,” says Feola. “You can't reach as many people as you would like. But with online leads, you could pack out your calendar daily.”

Plus, “there are significant limits to door knocking, which online leads solve.”

So, instead of being left behind, expanding as the industry becomes more established reduces the risk of smaller businesses being eliminated or left in the dark—a lesson many companies utilized during COVID-19 when shifting to virtual-selling.

The spearhead of Solar Exclusive admits it’s not a matter of ditching door-knocking and only pursuing online leads that can cause teams to thrive. It could be wise to begin to diversify your strategies simply to find and utilize balanced tactics that combine both to grow a business substantially and invite more traditional leads to parallel alongside the “digital verse.”

“Maybe you want to go down to knocking two or three days a week and then fill the rest of your calendar with online appointments,” he says.

Launched in 2017, Solar Exclusive stands out amongst the rest for using advanced analytics and data collection to provide its customers with a lead-gathering magnet. One of the ways this team of experts operates is by leveraging Facebook (NASDAQ:META), Google (NASDAQ:GOOGL), and YouTube to find more qualified candidates and put businesses ahead of their competitors.

“We accomplish this by sending our clients to pre-set appointments and a constant stream of exclusive solar leads targeted and tailored to their goals and businesses,” shares Feola. “Now leaders or owners won’t have to compete with Tesla (NASDAQ:TSLA) or discount solar companies. Instead, they can sell at a healthy margin, keeping their business healthy and growing.”

To avoid the sudden news, Solar Exclusive has also pledged to simplify the process of managing marketing tasks by reducing the amount of time clients have to spend away from their businesses and families while relieving their stress.

This will allow clients to refocus on their core activities and achieve the freedom and fulfillment required to sustain their progress.

In the end, solar businesses are actively seeking new ways to generate quality leads due to the reduction of cold calling through auto-dialers.

But fear not; there is still a way forward.

Having collaborated with more than 2,500 clients across over 280 markets, delivering them cost-effective solar lead figures, it's clear that the team at Solar Exclusive values what you say on your perfect closing pitch to clients.

“With all the competition, every decision you make is important. This means you want to invest in something more precise and proven. That is what we offer at Solar Exclusive,” concludes the team.

For more information, visit Solar Exclusive here: http://www.solarexclusive.com.