- Barclays (LON:BARC) says Apple (NASDAQ:AAPL) can get more customers to agree to the reportedly $1K iPhone 8 by bundling one-year subscriptions to services like Apple Music and iCloud, per CNBC.
- Analyst Mark Moskowitz estimates a one-year subscription for Music is worth $120 but only costs Apple $43 while iCloud has a $36 worth and $7 cost.
- The firm’s survey results showed iPhone customer “buying intention” dropped from 36% to 18% when bumping the price up from $800 to the iPhone 8 price.
- A recent survey from Fluent was more optimistic about iPhone 8 adoption rates. Fluent found that 40% of current iPhone owners would upgrade to the premium model, though two-thirds did think the price tag was too high.
- September 12 is the rumored launch event for the new iPhones.
- Previously: Dow Jones sources back September 12 as Apple launch event (Aug. 28)
- Now read: The Unspoken Importance Of Augmented Reality To Apple's Future
Original article