DraftKings Inc. operates as a digital sports entertainment and gaming company in the United States and internationally. The company offers online and retail sports betting, daily fantasy sports, digital lottery couriers, prediction markets, and other products, as well as retails sportsbooks. It also provides iGaming, or online casino products, which includes blackjack, roulette, baccarat and slot machines. In addition, the company engages in the design and development of sports betting and casino gaming software for online and retail sportsbooks, and iGaming operators. DraftKings Inc. was founded in 2011 and is headquartered in Boston, Massachusetts.
Analyst Outlook | Price targets from major firms range from $40 to $65, with consensus maintaining "Buy" or "Outperform" ratings despite regulatory headwinds and intensifying competition. |
Explore New Frontiers | DraftKings' acquisition of Railbird Technologies enables entry into prediction markets, potentially expanding its reach to states where sports betting remains illegal. |
Financial Trajectory | The company achieved record EBITDA of $301 million in Q2 2025, with projected margins expanding from 3.8% in 2024 to 18.5% in 2026 despite increasing state tax pressures. |
Market Dominance | DraftKings commands 25-30% market share in online sports betting and iGaming, operating in 27 U.S. states and reaching approximately 50% of the American population. |

Metrics to compare | DKNG | Sector Sector - Average of metrics from a broad group of related Consumer Cyclicals sector companies | Relationship RelationshipDKNGPeersSector | |
|---|---|---|---|---|
P/E Ratio | 3,145.5x | 18.1x | 10.7x | |
PEG Ratio | 31.22 | −0.16 | 0.02 | |
Price / Book | 18.5x | 3.3x | 1.4x | |
Price / LTM Sales | 1.9x | 3.4x | 0.9x | |
Upside (Analyst Target) | 33.7% | 34.6% | 28.2% | |
Fair Value Upside | Unlock | 18.8% | 11.0% | Unlock |