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The Clorox Company manufactures and markets consumer and professional products worldwide. The company operates through four segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness segment offers home care cleaning and disinfecting products, bleach, clog removers, and laundry additives under the Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr, Poett, and Formula 409 brands; professional cleaning and disinfecting products under the CloroxPro and Clorox Healthcare brands; professional food service products under the Hidden Valley brand in the United States. The Household segment provides cat litter products under the Fresh Step and Scoop Away brands; bags and wraps under the Glad brand; and grilling products under the Kingsford brand in the United States. The Lifestyle segment offers dressings, dips, seasonings, and sauces primarily under the Hidden Valley brand; water-filtration products under the Brita brand; and natural personal care products under the Burt’s Bees brand in the United States. The International segment provides laundry additives, home care products, bags and wraps, cat litter products, water-filtration systems, professional cleaning and disinfecting products, natural personal care products, food, grilling products, and digestive health products internationally primarily under the Clorox, Glad, Poett, Brita, Burt's Bees, Pine-Sol, Ever Clean, Clorinda, Chux and Fresh Step Brands. It also offers vitamins, minerals, and supplement products under the Natural Vitality, RenewLife, NeoCell, and Rainbow Light brands. The company sells its products through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet, and military stores; third-party and owned e-commerce channels; and distributors, as well as a direct sales force. The company was founded in 1913 and is headquartered in Oakland, California.
Analyst Outlook | Analyst price targets range from $118 to $140, reflecting varied perspectives on Clorox's ability to overcome current challenges and achieve growth targets |
Innovation Pipeline | Delve into Clorox's investments in IT improvements and a stronger innovation pipeline, potentially driving future growth and market differentiation |
Tariff Turbulence | Explore how $100 million in annual tariff impacts are reshaping Clorox's cost structure and the company's strategies to mitigate these pressures |
Financial Headwinds | Clorox faces challenges with modest sales misses, declining domestic business, and retailer destocking affecting key product categories |
Metrics to compare | CLX | Sector Sector - Average of metrics from a broad group of related Consumer Non-Cyclicals sector companies | Relationship RelationshipCLXPeersSector | |
|---|---|---|---|---|
P/E Ratio | 15.5x | 11.2x | 12.1x | |
PEG Ratio | 0.24 | 0.14 | 0.03 | |
Price / Book | −93.7x | 1.6x | 1.5x | |
Price / LTM Sales | 1.7x | 1.2x | 0.9x | |
Upside (Analyst Target) | 13.0% | 17.5% | 21.7% | |
Fair Value Upside | Unlock | 23.0% | 11.0% | Unlock |