Analyst Optimism | Learn about analyst perspectives on Affirm, with price targets ranging from $45 to $108, reflecting varied views on the company's profitability and growth potential |
Growth Amid Challenges | Delve into Affirm's expansion strategies, including international growth and new product development, while navigating intensifying competition and regulatory scrutiny |
Apple Pay Synergy | Explore how Affirm's integration with Apple Pay could revolutionize in-store BNPL options, potentially capturing a significant share of the vast digital wallet market |
BNPL Powerhouse | Affirm's strong market position in Buy Now, Pay Later services, with impressive GMV growth and strategic partnerships, positions it as a leader in fintech innovation |

Metrics to compare | AFRM | Sector Sector - Average of metrics from a broad group of related Technology sector companies | Relationship RelationshipAFRMPeersSector | |
|---|---|---|---|---|
P/E Ratio | 12.2x | 36.9x | 9.5x | |
PEG Ratio | 0.00 | 0.05 | 0.03 | |
Price / Book | 4.3x | 2.8x | 1.0x | |
Price / LTM Sales | 5.5x | 2.8x | 2.9x | |
Upside (Analyst Target) | 42.3% | 34.2% | 16.3% | |
Fair Value Upside | Unlock | 23.0% | 2.5% | Unlock |
Affirm Holdings, Inc. operates payment network in the United States, Canada, and internationally. Its platform offers pay-over-time solutions at checkout for both consumers and merchants. The company’s commerce platform, agreements with originating banks, and capital markets partners enables consumers to pay for a purchase over time. It has active merchants covering small businesses, large enterprises, direct-to-consumer brands, brick-and-mortar stores, and companies with an omni-channel presence. The company’s merchants represent a range of industries, including electronics; equipment and auto; fashion and beauty; general merchandise; home and lifestyle services; sporting goods and outdoors; and travel and ticketing. Affirm Holdings, Inc. was founded in 2012 and is headquartered in San Francisco, California.