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Kroger And Walmart Likely To Perform Well Even As Spending Slows

Published 10/12/2022, 12:40 AM
Updated 07/09/2023, 06:31 AM
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With the potential of a full recession looming in the coming quarters, investors are looking for defensive plays, such as dividend-paying stocks and businesses more resilient in economic downturns.

XRT Daily Chart

Looking at Tuesday's market close, XRT, AKA Granny Retail, was up (1.1%), along with Costco (NASDAQ:COST) (1.22%), Walmart (NYSE:WMT) (2.59%), Kroger (NYSE:KR) (3.52%), and Target (NYSE:TGT) (0.91%).

Yet, the S&P 500 closed lower by 0.54%, and the Nasdaq fell by 1.20%.

We know that during tough times, people need reliable products and services they can count on. Our two featured stocks today may benefit by offering high-demand goods even when the economy is struggling.

Grocery e-commerce is a fast-growing category still, and most investors focus on Amazon (NASDAQ:AMZN), yet Kroger and Walmart are also leaders.

Both companies have shown resilience and are expected to continue recovering and performing well even as the economy weakens.

Top 10 Digital Retailers

Walmart, the global discount leader in retail and online shopping, and Kroger, a diversified grocer working to capture more offline and online market share, are looking to expand their reach in this challenging environment.

Walmart Inc Daily Chart

Walmart is still growing store revenue, grocery sales, and e-commerce. The company has made several acquisitions to improve customer experience.

The most notable is the e-commerce platform Flipkart, an Indian e-commerce business platform that rivals Alibaba (NYSE:BABA).

Walmart+ is also a growing force with the addition of Paramount Plus streaming, and Walmart+ members spend almost double in comparison to regular customers.

Walmart has seen low but stable growth in consumer sales, which stands out from other sectors of the economy.

Looking at Kroger, which is based in Cincinnati and is the second-largest grocer by revenue, it operates supermarkets under various banners, including Kroger, City Market, Dillons, Food 4 Less, Fred Meyer, Fry's, Harris Teeter, Jay C, King Soopers, Mariano's, Pick n Save, QFC, Ralphs, and Smith's.

Kroger is also the largest floral retailer in the US and the fifth-largest pharmacy. Kroger manufactures and sells private-label goods, so it is positioned to benefit from rising food costs.

Kroger Co. Daily Chart

Kroger also operates convenience stores and fine jewelry stores under names like Fred Meyer Jewelers and Littman Jewelers.

Kroger and Walmart both have billion dollar repurchase stock plans which serve as additional catalysts for growth, and each offers an attractive dividend.

Despite concerns about inflation, inventory, and supply chain disruptions, Walmart and Kroger reported relatively strong earnings in their most recent quarters.

Walmart and Kroger still have potential business risks, mainly due to Granny Retail's uncertain resilience, which could be impacted negatively in a lengthy recession.

However, goods such as food and personal products that consumers rely on daily tend to generate solid profits for select retail chains even in weak economic conditions.

ETF Summary

S&P 500 (SPY) 355 support and 360 resistance

Russell 2000 (IWM) 165 support and 171 resistance

Dow (DIA) 290 support and 296 resistance

Nasdaq (QQQ) 260 support and 265 resistance

KRE (Regional Banks) 58 is support and 61 resistance

SMH (Semiconductors) 174 support and 180 resistance

IYT (Transportation) 196 support and 203 resistance

IBB (Biotechnology) 116.59 is now support and 120 resistance

XRT (Retail) 57 is now support and 60 is resistance

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