Can Investors Measure A Company's Brand Value?

• (0:45) - Exponential ETFs & Brandometry
• (3:03) - How Can You Measure a Company's Brand Value?
• (6:20) - Customer Satisfaction's Effect on Brand Value
• (7:20) - Brand Value ETF: Is There a Balance Between Consumer and Tech?
• (9:25) - Apple
• (11:40) - Disney
• (14:25) - Harley-Davidson
• (16:25) - Ford
• (18:15) - Tiffany

On a special edition of Shopping for Stocks, Editor Maddy Johnson is joined by Phil Bak, the CEO of Exponential ETFs, and Larry Medin, the founder and CEO of Brandometry.

Exponential ETFs and Brandometry recently launched the Brand Value ETF BVAL, a fund that was designed to outperform the broader market by identifying companies with strong brand potential “whose latent value has not yet been realized by their stock price.”

Together, we discussed how and if investors can measure a company’s brand value, which is not something you can find on a balance sheet. With this focus in mind, we talked in-depth about five high-profile companies, from iPhone maker Apple (NASDAQ:AAPL) and media conglomerate Disney (NYSE:DIS) to American icons Ford (NYSE:F) and Harley-Davidson (NYSE:HOG) and luxury jeweler Tiffany & Co. (NYSE:F) .

Each of these companies have made their mark on consumers in their own unique way, creating value many have come to cherish. How can investors take advantage?

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