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Twitter pitching paid promotion product to smaller advertisers

Published 07/28/2017, 03:39 PM
© Reuters.  Twitter pitching paid promotion product to smaller advertisers
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  • After recent news that it was going to experiment with more monetization, Twitter (TWTR -0.6%) is testing a paid promotion product that could boost followings for willing customers.
  • A $99/month subscription gets invitees' tweets automatically promoted to non-followers, a move that may simplify advertising/promotion for companies not proficient in advertising, or who don't want the hassle.
  • It's aimed not at big brands but at small/midsize businesses and individuals.
  • Meanwhile on Finance Twitter: Seeking Alpha Marketplace member Bespoke Investment Group has launched a subscription platform on Twitter, Premo Social, that gets subscribers quick analysis in their Twitter feeds from Bespoke, Ritholtz's Josh Brown, T3Live's Scott Redler or macro blogger Mark Dow.
  • The Bespoke service costs $10/month or more and promises more actionable items than one might get on open Twitter.
  • Twitter shares fell 14% yesterday after its earnings report showed disappointing user numbers.
  • Now read: Taking Stock With Tech: Return To Volatility As Internet Stocks Stumble


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