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Subway testing mobile payments, iPhone preorders

Published 07/17/2017, 02:17 PM
© Reuters.  Subway testing mobile payments, iPhone preorders
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  • Subway is testing app pre-orders and a designated pick-up area for mobile payers using Apple (NASDAQ:AAPL) Pay or Samsung (KS:005930) Pay.
  • Subway had previously accepted Apple Pay but iPhone user can now also preorder food through the company’s then pick it up in the particular area to avoid waits.
  • The new tech-friendly “Fresh Forward” focus is testing at a dozen locations around the world currently with some elements of the plan expected to launch wider later this year.
  • The battle of the mobile wallets has remained intense because each still has a low percentage of overall mobile users. Samsung Pay stands at the front with 4.5%, but Apple Pay sits directly behind with 4%.
  • The iPhone app ordering option could make Apple the winner of Subway’s “Fresh Forward” program.
  • Previously: Samsung Pay adds PayPal option (July 17)


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