Investing.com - Apple shares (NASDAQ:AAPL) remained at all-time highs in midday trading, while the consumer staples sector was also and Google (NASDAQ:GOOGL) saw action after being singled out by President Donald Trump.
Apple stock gapped higher at the open, overcoming some recent resistance, and hit an intraday high of $219.88.
Shares of Apple were up about 0.6% at 11:35 AM ET (15:35 GMT).
The stock has been rallying since the company reported earnings and then soon became the first U.S. public company with $1 trillion in market cap.
The consumer staples sector was caught in a tug-of-war for direction.
The S&P Consumer Staples Sector index was down about 0.1%.
The leading component of the sector was beauty products maker Coty (NYSE:COTY), which jumped about 6.7% after Morgan Stanley upgraded the stock, according to Reuters.
At the other end of the index, Campbell Soup (NYSE:CPB) fell about 2% after the New York Post reported that the company would announce it does not intend to sell the entire company.
And Google was active as it found itself in the president’s Twitter crosshairs. The stock of Google's parent Alphabet fell about 0.4% after Trump accused the company of rigging its news algorithm against him and saying the situation would be “addressed.”
White House advisor Larry Kudlow said the administration is looking into it and doing analysis.
"Search is not used to set a political agenda and we don't bias our results toward any political ideology,” the company said in a statement to CNBC.
“[W]e never rank search results to manipulate political sentiment," it said.