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Samsung not planning to replace Google with Bing in phones - WSJ

Published 05/19/2023, 06:58 AM
Updated 05/19/2023, 01:22 PM
© Reuters. FILE PHOTO: A man uses a phone below a Samsung sign, during the GSMA's 2023 Mobile World Congress (MWC) in Barcelona, Spain March 1, 2023. REUTERS/Nacho Doce
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(Reuters) -Samsung Electronics will not change the default search engine on its smartphones from Google to Microsoft Corp (NASDAQ:MSFT)'s Bing any time soon, the Wall Street Journal reported on Friday, citing people familiar with the matter.

Samsung (KS:005930) has suspended an internal review that explored replacing Google with Bing on its web-browsing app, which comes pre-installed on the company's smartphones, according to the report.

Google and Samsung did not respond to Reuters requests for comment. Microsoft declined to comment.

A sizable part of the revenue earned by search-engine companies comes from their long-term partnerships with phone makers such as Apple Inc (NASDAQ:AAPL) and Xiaomi (OTC:XIACF).

Google earns an estimated $3 billion in annual revenue from the Samsung contract, according to an April 16 report by the New York Times.

© Reuters. FILE PHOTO: A man uses a phone below a Samsung sign, during the GSMA's 2023 Mobile World Congress (MWC) in Barcelona, Spain March 1, 2023. REUTERS/Nacho Doce

Samsung considering a potential shift to Bing was first reported last month and had weighed on Alphabet (NASDAQ:GOOGL)'s shares at the time.

The integration of OpenAI's artificial intelligence technology into Microsoft-owned Bing has driven people to the little-used search engine and helped it compete better with market leader Google in page visits growth, according to data from analytics firm Similarweb (NYSE:SMWB).

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