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Rosenblatt: iPhone 8 pre-orders lower than previous models

Published 09/20/2017, 11:29 AM
© Reuters.  Rosenblatt: iPhone 8 pre-orders lower than previous models
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  • Rosenblatt analyst Jun Zhang says Apple (NASDAQ:AAPL) iPhone 8 pre-orders have come in well below the iPhone 7 and iPhone 6.
  • The firm’s Chinese market research shows 1.5M iPhone 8 pre-orders on JD.com in the first three days compared to 3.5M for the iPhone 7. China Mobile’s iPhone 8 volume was around 1M compared to 2.5M for the iPhone 7 and 3.5M for the iPhone 6.
  • China accounted for about 18% of Apple’s iPhone sales last quarter even with a 10% drop on the year. Apple’s smartphone market share in the region dropped to 9% in the first six months of 2017 compared to 14% in last year’s period.
  • Zhang says pre-orders were also low in the United States.
  • Key analyst comment: “"We understand many customers could be waiting for the iPhone X, but we are concerned iPhone 8/8 Plus sell-through could bring some headwinds."
  • Apple shares are down 2.46%.
  • Previously: Apple issues statement on Watch cellular connection issues (Sept. 20)
  • Previously: Reuters: Apple faces hard sell with premium iPhone in China (Sept. 11)


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