- Rosenblatt analyst Jun Zhang says Apple (NASDAQ:AAPL) iPhone 8 pre-orders have come in well below the iPhone 7 and iPhone 6.
- The firm’s Chinese market research shows 1.5M iPhone 8 pre-orders on JD.com in the first three days compared to 3.5M for the iPhone 7. China Mobile’s iPhone 8 volume was around 1M compared to 2.5M for the iPhone 7 and 3.5M for the iPhone 6.
- China accounted for about 18% of Apple’s iPhone sales last quarter even with a 10% drop on the year. Apple’s smartphone market share in the region dropped to 9% in the first six months of 2017 compared to 14% in last year’s period.
- Zhang says pre-orders were also low in the United States.
- Key analyst comment: “"We understand many customers could be waiting for the iPhone X, but we are concerned iPhone 8/8 Plus sell-through could bring some headwinds."
- Apple shares are down 2.46%.
- Previously: Apple issues statement on Watch cellular connection issues (Sept. 20)
- Previously: Reuters: Apple faces hard sell with premium iPhone in China (Sept. 11)
Original article