Investing.com - Nike reported a quarterly profit that was shy of what Wall Street was expecting Thursday as expenses rose.
Shares of Nike (NYSE:NKE) fell about 1% in after-hours trading.
Nike said it earned 62 cents per share in its fiscal fourth quarter, below the consensus of 66 cents per share, according to forecasts compiled by Investing.com.
Revenue rose 4% from the year-ago period to $10.18 billion, a tad higher than the $10.16 billion expected.
Gross margin was 45.5%, up 80 basis points, in line with the company’s own guidance.
To generate more demand Nike has collaborated with more celebrities, sped up product development in its popular Jordan sneaker brand and ramped up marketing around major sporting events.
-- Reuters contributed to this report.
Nike, a Dow component, was up 1.3% in regular trading. As of the close, the shares are were up 12.8% on the year, a touch behind the Dow's 13.7% year-to-date gain.