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Morgan Stanley: Amazon Prime membership slowing

Published 12/14/2017, 02:14 PM
© Reuters.  Morgan Stanley: Amazon Prime membership slowing
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  • A Morgan Stanley (NYSE:MS) survey suggests that Amazon (NASDAQ:AMZN) Prime membership is slowing.
  • The firm’s survey showed Q3 Prime membership among American consumers at 40%, which matched the membership level in Q4 last year.
  • ”These data are the first evidence of potential Prime penetration limits in Amazon’s oldest market, “ writes Morgan Stanley.
  • When reporting earnings, Amazon bundles Prime in with other subscription services such as its unlimited e-book offering and music services. In Q3, subscription revenue was up 59% on the year to $2.4B.
  • How can Amazon keep growing Prime membership? Morgan Stanley suggests reaching out to lower income households and an older demographic.
  • Previously: Amazon Prime Video now on Apple (NASDAQ:AAPL) TV devices (Dec. 6)
  • Now read: 5 Keys To Amazon's Future


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