Investing.com - Shares of GameStop (NYSE:GME) surged in afternoon trading Thursday as the video game retailer announced a new website.
The stock climbed almost 10%.
Improvements include buying multiple items online for store pickup, Apple (NASDAQ:AAPL) Pay from the web, more display of game trade-in value and easier discoverability of items with fewer clicks.
Customers had complained about the sites usability.
“Today’s announcement reinforces the strategic steps we’re making to improve the overall shopping experience across channels and we will continue to build and improve this experience on this new foundation,” Chief Merchandising Officer Chris Homeister said in a statement.
The stock jumped last week after Barron’s reported that investor Michael Burry is long on the stock.
The money manager, depicted in Michael Lewis’ book “The Big Short” as one of the first to short subprime mortgages before the financial crisis, holds about 3 million shares through his firm, according to Barron's.