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Former Apple employees discuss Siri problems with The Information

Published 03/14/2018, 10:41 AM
© Reuters.  Former Apple employees discuss Siri problems with The Information
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  • Former Apple (NASDAQ:AAPL) employees tell The Information the company rushed Siri into its debut in the iPhone 4s before the tech was fully ready.
  • Apple acquired the company behind Siri in 2010 for $200M and Steve Jobs, who passed away after the iPhone 4s debut, initially pushed the project.
  • Key quote from an ex-employee: “When Steve died the day after Siri launched, they lost the vision. They didn’t have a big picture.”
  • The sources describe an ongoing internal battle between Siri teams on whether the voice assistant should focus on retrieving quick and accurate information or the ability to perform complex tasks.
  • Siri leads the voice assistants in language support with 21 languages compared to Google (NASDAQ:GOOGL) Assistant’s eight and Amazon (NASDAQ:AMZN) Alexa’s three.
  • But Siri hasn’t attracted as much developer interest while Alexa has 25K skills and Google says Assistant has over a million actions.
  • Apple shares are down 0.8% to $178.54.
  • Previously: France will sue Apple, Google over developer treatment (March 14)
  • Now read: Apple's U.S. Dollar Issues


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