- HTC (OTC:HTCKF, OTC:HTCXF) plans to sell all or part of its business as the company fails to keep up with smartphone rivals Apple (NASDAQ:AAPL) and Samsung (KS:005930), according to Bloomberg.
- The company has hired an adviser to help court and choose a strategic investor.
- HTC could sell its VR business, which produces the tethered HTC Vive headset that competes with Facebook’s (NASDAQ:FB) Oculus Rift.
- The Vive's price was recently dropped to make it more comparable to the Rift but Facebook reportedly plans to release an untethered $200 headset next year that could change the industry.
- HTC’s market value has fallen 75% in the last five years and the once dominant player now only holds on to about 2% of the smartphone market.
- No deals are finalized and HTC could decide to scrap these ideas and continue to go it alone.
- Previously: Apple, Google (NASDAQ:GOOGL) help HTC's VR business move forward (June 28)
- Now read: Why We Own Facebook, Not Netflix (NASDAQ:NFLX)
Original article