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Apple reportedly cutting App Store fees for video services

Published 11/17/2016, 01:15 PM
Apple reportedly cutting App Store fees for video services
AAPL
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  • Apple's (AAPL -0.2%) current fee structure involves a 30% take from revenue directly generated through an app on the App Store. Adjustment to these terms, however, was made earlier in the year allowing certain subscription providers to pay half of that on completed annual subscriptions. A similar 15% fee is now reported to apply uniformly to all video service offerings, given they fully integrate with Apple's new TV app, regardless of subscription timeframes.
  • As the company plots a greater push into TV, frustration among video partners has been cited and competition in the video and streaming space remains tight. Striking an attractive balance with these partners comprises one of many necessary moves required to bring Apple's TV aspirations in line and to undoubtedly what it hopes, levels above peers and current offerings.


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