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Apple planning cheaper MacBook Air, branded headphones this year?

Published 03/05/2018, 07:43 AM
© Reuters.  Apple planning cheaper MacBook Air, branded headphones this year?
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  • KGI analyst Ming-Chi Kuo says Apple (NASDAQ:AAPL) could launch a cheaper MacBook Air in Q2.
  • Kuo forecasts MacBook total shipments to grow 10% to 15% on the year in 2018, compared to the up to 5% decline for the overall Notebook industry. MacBook shipments totaled 15.5M to 16M units last year.
  • A DigiTimes report earlier this year also suggested a cheaper MacBook was on the way. The Air range currently starts at $999.
  • Cannibal headphones: Bloomberg sources say Apple plans to release branded, noise-canceling headphones to rival Bose and the company’s own Beats by Dre, which was acquired for $3B in 2014.
  • The headphones could launch as early as year’s end, but development problems could push that back.
  • The higher-end, audio-focused headphones will include wireless pairing similar to the AirPods.
  • Apple wearable sales grew about 70% last year.
  • Apple shares are down 0.4% premarket to $175.55.
  • Previously: JPMorgan (NYSE:JPM) lowers iPhone X production estimate to 15M in Q1 (March 2)
  • Now read: Apple: Don't Underestimate This 'Small' Business


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