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Apple iPhone sell-through down 1% in June quarter - UBS

Published 08/01/2023, 10:24 AM
© Reuters.  Apple (AAPL) iPhone sell-through down 1% in June quarter - UBS
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Apple's (NASDAQ:AAPL) iPhone sell-through in the June quarter was down 1%, partially offset by 7% growth in China, UBS analysts said in a note Tuesday.

The analysts, who have a Neutral rating and $195 price target on AAPL shares, explained that iPhone sell-through in the month of June came in at 15.4 million units, up 2% YoY against a 9% decline in June 2022, resulting in a 1% decline in the quarter. In the US, sell-through was down 14%.

"While sell-through in June eked out slight growth, results varied wildly by region. The US remained weak in the month of June, declining 9% YoY (driven by weak upgrade rates at Verizon, AT&T, and T-Mobile) while China sell-through was up ~4% driven by demand during the 618 E-commerce festival," they explained.

"Europe sell through declined ~1%, the 19th straight monthly decline. However, given easing comps in Europe (+190bps MoM) in July, we expect unit sell-through to be flattish to modestly up in this region next month."

The analysts concluded that demand in India remains solid, up 67% YoY, but they added that the region only accounted for 650,000 units or about 4% of total units, "essentially flattish with the prior 5 months."

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