- via Bloomberg:
- Apple (NASDAQ:AAPL) is working on a processor devoted specifically to AI-related tasks. The chip is known internally as the Apple Neural Engine.
- "Engineers at Apple are racing to catch their peers at Amazon.com (NASDAQ:AMZN) and Alphabet (NASDAQ:GOOG) in the booming field of artificial intelligence. While Siri gave Apple an early advantage in voice-recognition, competitors have since been more aggressive in deploying AI across their product lines, including Amazon’s Echo and Google’s Home digital assistants. An AI-enabled processor would help Cupertino, California-based Apple integrate more advanced capabilities into devices, particularly cars that drive themselves and gadgets that run augmented reality, the technology that superimposes graphics and other information onto a person’s view of the world.
- “Two of the areas that Apple is betting its future on require AI," said Gene Munster, former Apple analyst and co-founder of venture capital firm Loup Ventures. “At the core of augmented reality and self-driving cars is artificial intelligence.”
- Apple may choose to discuss some of its latest advancements in AI at its annual developer’s conference in June.
- The move follows similar announcements from Qualcomm (NASDAQ:QCOM) and Google (NASDAQ:GOOGL).
- Now read: Apple Uses Its Chip Expertise To Move Ahead In AI
Original article