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Analyst: Apple could sell half its usual volume of iPhones in first week

Published 09/13/2017, 08:03 AM
© Reuters.  Analyst: Apple could sell half its usual volume of iPhones in first week
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  • Ovum analyst Daniel Gleeson tells CNBC that the later shipping date of the iPhone X could hurt Apple’s (NASDAQ:AAPL) Q4 earnings.
  • Gleeson says customers might wait on purchasing the iPhone 8 and 8 Plus, which are following the typical launch schedule, in order to see the iPhone X in person before making a device decision.
  • The analyst notes that the typical late September launch becomes a “very very big sales event for Apple” that “always helped perk up their late Q3 numbers and led into very strong Q4s” while this year might alter that trend with a weak Q3 and stronger Q4.
  • Gleeson thinks the first week sales of the iPhone 8 and 8 Plus could come in at under half of the typical 10M to 12M units.
  • Apple shares are down 0.34%.
  • Previously: Apple iPhone Event 2017: Live updates (Sept. 12)
  • Now read: Apple's Product Refresh: Bullish At First Glance


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