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Alibaba's 11.11 Singles' Day event over benchmarks

Published 11/11/2016, 03:20 PM
Alibaba's 11.11 Singles' Day event over benchmarks
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  • With the company as expected breaking the overall revenue sales record for the event, other metrics it measures similarly followed suit.
  • GMV and deliveries on mobile devices registered at $14.6B (vs. $9.8B Y/Y) and 657M (vs. 467M), respectively. Total payment transactions came in at 1.04B, compared to 710M in the previous year.
  • Though viewed as a mostly Chinese event, the company notes 235 countries and regions completed cross-border transactions throughout, with Apple (NASDAQ:AAPL), Adidas (DE:ADSGN), Nike (NYSE:NKE), Pampers, Phillips, Siemens and Uniqlo comprising the most favored brands across their respective product segments.
  • Alibaba Group CEO Daniel Zhang: "This year’s 11.11 is a preview of the future of retail, where entertainment, commerce and interactive engagement intersect seamlessly. From the kick-off of warm-up activities to last night’s countdown gala and all the way through the 24-hour global shopping festival itself, we’ve seen unprecedented engagement between consumers and merchants. 11.11 showcased how online and offline retail will be reinvented to offer brand new shopping experiences to our hundreds of millions of mobile, digitally savvy active users."
  • Alibaba's (NYSE:BABA) lower by 1.4% on the day in the final hour of trading, unable to sustain momentum of a nearly 3% intraday upward move realized earlier in the session.

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