While highly regarded even at the time of its writing, Marc Andreessen’s 2011 landmark essay, “Why Software Is Eating the World,” has proven even more prophetic than it seemed at the time. At the dawn of a decade when software would prove invaluable to nearly every aspect of modern life, Andreessen argued that every company was now ostensibly a software company, whether the company liked it or not.
Tailoring his argument to many of the companies that were market leaders at the time, his ideas eventually also applied to companies that either hadn’t fully defined their markets or didn’t even yet exist but would go on to generate billions in market share: Uber (NYSE:UBER), Lyft (NASDAQ:LYFT), TikTok/ByteDance, Robinhood (NASDAQ:HOOD) and Coinbase (NASDAQ:COIN), among several others. If you were going to be a unicorn in the 21st century, software was probably going to be a key part of earning that horn.