The metaverse gained attracted a lot of interest from the crypto community and venture capital firms during the peak of the previous bull market. The likes of Meta (NASDAQ:META) and Apple (NASDAQ:AAPL) joining the metaverse bandwagon only gave more legitimacy to the concept, but both multibillion-dollar tech firms have taken quite a different approach toward it.
On one hand, Meta shifted its entire focus to virtual reality (VR) and recently released new smart glasses in partnership with Ray-Ban, while Apple incorporated a spatial computing approach focused on augmented reality (AR) and launched its own AR glasses earlier in 2023.