Apple (NASDAQ:AAPL) has been playing its cards close to its chest when it comes to AI. While rival Microsoft (NASDAQ:MSFT) has jumped on the ChatGPT bandwagon and is integrating AI into everything despite the bugs and hallucinations, the acronym didnt even get a mention at Apples Worldwide Developers Conference in June.
Reports emerged in July, however, that Apple was working on its own generative AI tool, dubbed internally “Apple GPT,” which uses a large language model (LLM) framework called Ajax. On this weeks quarterly earnings call, CEO Tim Cook said Apple was enthusiastic about the technology and has incorporated AI into forthcoming iOS17 features like Personal Voice (voice cloning and text-to-speech) and Live Voicemail (live transcription). He added:
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