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Apple reiterates buy rating, steady stock target on stable EU downloads

EditorNatashya Angelica
Published 10/02/2024, 08:05 AM
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On Wednesday, BofA Securities maintained a positive stance on Apple Inc. (NASDAQ:AAPL) shares, confirming a Buy rating along with a steady price target of $256.00. The firm's assessment indicates that Apple's compliance with the Digital Markets Act (DMA) in the European Union has had a negligible impact on web browser downloads.

According to BofA Securities, during the 208 days since the DMA compliance date, downloads of alternative web browsers in the EU have not significantly increased. Google (NASDAQ:GOOGL) Chrome's downloads saw a rise of 135% year-over-year, reaching over 13 million, which is a minor percentage compared to the estimated 200 to 300 million devices installed base in the region.

The analysis also highlighted that total downloads from the EU App Store grew by 7% year-over-year, while App Store revenue experienced a 27% increase year-over-year during the same period. These figures suggest a stable consumer behavior in the EU post-DMA implementation, with the uptake of alternative browsers remaining low.

The report from BofA Securities provides a snapshot of the current situation, indicating that Apple's position in the EU market remains robust despite the regulatory changes. The company's performance in terms of downloads and revenue growth continues to display positive trends.

Apple's stock continues to be viewed favorably by BofA Securities, as the firm's latest commentary supports the tech giant's resilience in navigating the EU's regulatory environment without significant disruption to its digital services ecosystem.

In other recent news, Apple Inc. has seen a flurry of activity from financial analysts. JPMorgan maintains an Overweight rating on Apple's stock, despite a slight moderation in near-term iPhone unit forecasts. The firm anticipates a robust product cycle for the iPhone 16 Series and expects consumer interest in AI-based iPhones to grow.

However, due to a slower-than-anticipated start to the AI cycle, JPMorgan has lowered its near-term revenue and earnings forecast for Apple. Meanwhile, Citi has reaffirmed its Buy rating on Apple, adjusting its financial year estimates for the coming years.

In production developments, Apple is preparing to start the production of a refreshed iPhone SE and new iPad Air models. Yet, official statements regarding the specifications, pricing, or exact release dates for these devices have not been released.

The National Labor Relations Board (NLRB) has filed a complaint against Apple, accusing the company of implementing illegal workplace rules that hinder employees' rights to organize and advocate for improved working conditions. The case is expected to proceed to a hearing before an administrative judge in January if Apple chooses not to settle the claims.

An EU court ruling requiring Apple to pay back taxes has contributed to a budget surplus for Ireland. The Apple tax windfall is earmarked for long-term projects in water, energy, housing, and transport.

Lastly, Apple's supply chain might face disruptions due to a recent fire at a Tata Group facility in Tamil Nadu, halting the production of iPhone components. This incident could lead to a drop in the production of older iPhone models in India.

InvestingPro Insights

To complement BofA Securities' positive outlook on Apple Inc. (NASDAQ:AAPL), recent data from InvestingPro offers additional context to the company's financial performance and market position. Apple's market capitalization stands at an impressive $3.44 trillion, underscoring its status as one of the world's most valuable companies. This aligns with the InvestingPro Tip highlighting Apple as a "prominent player in the Technology Hardware, Storage & Peripherals industry."

The company's financial strength is evident in its robust revenue of $385.6 billion over the last twelve months, with a healthy gross profit margin of 45.96%. These figures support BofA's optimistic view on Apple's ability to maintain its market dominance despite regulatory challenges like the EU's Digital Markets Act.

InvestingPro Tips also reveal that Apple "has raised its dividend for 12 consecutive years," indicating a consistent return of value to shareholders. This, coupled with the company's "strong return over the last five years," aligns with the overall positive sentiment expressed in the BofA report.

For investors seeking a more comprehensive analysis, InvestingPro offers 16 additional tips on Apple, providing a deeper understanding of the company's financial health and market position.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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