Premium technology company, Ubiquiti Networks, Inc. (NASDAQ:UBNT) , recently rolled out its compact wearable camera, FrontRow, which can easily rival action camera maker, GoPro’s (NASDAQ:GPRO) , Hero5 line. This also marks a bold move on Ubiquiti’s part to break away from the mould of an established enterprise networking equipment provider.
Touted as “fully autonomous”, FrontRow weighs only 55 grams and can help consumers capture pictures and videos seamlessly. Powered by the Snapdragon 625 chipset, the monocle-shaped camera comes with 1.96-inch LCD display, 32 GB storage and 8-megapixel main camera & 5-megapixel front camera. FrontRow has been made Android-compatible.
FrontRow can be worn using multi-purpose magnetic clip and third-party chains and Ubiquiti has plans to roll out other accessories including a car window mount and flexible coil mount. Also, it features three third-party live streaming apps including Facebook (NASDAQ:FB), Twitter and YouTube. The device can be linked to other popular applications like Dropbox and Spotify.
FrontRow comes with a price tag of $400, comparable to GoPro’s Hero5 cameras which can be purchased for $399. Also, Snapchat’s economically priced wearable camera sunglasses, Spectacles, which were launched last year, is likely to put up a tough fight against Frontrow. Other tech biggies including Alphabet (NASDAQ:GOOGL) Inc. (NASDAQ:GOOG) and Samsung (KS:005930) have tried their luck in wearable tech, meeting with moderate to low success.
According to latest numbers, Snapchat’s Spectacle sales have shrunk 35% during the second quarter, placing its future in jeopardy. It remains to be seen whether Ubiquiti’s FrontRow can carve out a niche of its own in the highly dynamic wearable tech space. FrontRow comes from the company’s consumer product division, Ubiquiti Labs, which offers mesh Wifi systems.
Luckily for Ubiquiti, strategic product launches at disruptive prices have helped it trump rivals to a great extent. Ubiquiti ended fiscal 2017 on a high note and set an ambitious goal for the next year, driven by robust demand across segments. The company remains upbeat on the market traction of the newly launched products. Ubiquiti recorded an average return of 37.1% in the past three months, miles ahead of the industry''s flat trend.
We believe that Ubiquiti’s excellent global business model, which is highly flexible and adaptable to any kind of change in markets, has helped it steer past challenges and maximize growth. Over the past few quarters, Ubiquiti has made significant investments in inventory to reduce lead times, meet increasing demand and support the growing number of customers. These efforts are also likely to stoke growth for the Zacks Rank #3 (Hold) company.
A better-ranked stock in the sector is Applied Materials, Inc. (NASDAQ:AMAT) . The Zacks Rank #2 (Buy) company has an average earnings surprise of 3.4% for the trailing four quarters, beating estimates all through. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
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Ubiquiti Networks, Inc. (UBNT): Free Stock Analysis Report
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