Tableau Acquires Cleargraph, Enables Data Discovery Via Voice

Tableau Software, Inc. (NYSE:DATA) has acquired ClearGraph, a three-year-old Palo Alto startup that helps in discovering and analyzing enterprise data through processing natural language queries.

Tableau's technology allows users to easily see trends in database information using interactive visualizations. Meanwhile, ClearGraph’s technology allows users to find out data with using simple voice search and commands. Consequently, the acquisition will enhance Tableau’s capabilities will enable people to discover data through voice command also on its platform, attracting a wider range of new users.

In future, Tableau intends to integrate this technology with its own products. ClearGraph team will join Tableau’s Palo Alto office and focus on integrating its technology with Tableau’s software.

Per the company, “ClearGraph's unique natural language query technology stores semantic data in knowledge graphs that can expand and learn over time.” So, it does not require technical training, as the system can infer users’ intent.

We believe that the recent acquisition of ClearGraph will aid Tableau in better competing with other players such as Microsoft’s (NASDAQ:MSFT) Power BI which already have this capability.

It is worth mentioning that over the years, Tableau has been making efforts in order to enhance the machine learning abilities of its data visualization tools. Notably, Tableau introduced its first “smart” features in the 10.3 version of its software in May, with appurtenance learning-driven features.

Apart from this, Tableau Software has undertaken a number of initiatives to boost sales productivity and align marketing efforts to drive growth. During first-quarter 2017, the company introduced new subscription pricing for all of its products, including Tableau Desktop, Tableau Server and Tableau Online. It claims that this new pricing model reduces initial investment costs, allowing customers to more easily deploy its software at scale.

Going ahead, we believe that rising demand for business analytics tools is anticipated to benefit Tableau Software. Further, the company has been seeing strength in its offerings like the hybrid data architecture platform.

However, competition from giants such as IBM Corp. (NYSE:IBM) and Oracle Corp. (NYSE:ORCL) poses a significant threat.

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