Last week gave investors an important peek into the state of the US consumer. Despite historically high inflation and rising interest rates, consumers still appear to be relatively strong, although they continue to be choosy with how they allocate their discretionary income.
PPI and Retail Sales Look Bright, But Consumer Debt is Mounting
Last week there were two economic indicators released featuring October statistics that were a positive sign for consumers. Producer Price Index came in at 8%, below the 8.3% expectation, and showing the fourth consecutive month of declines. Retail sales also reported better-than-expected at 1.3% vs. the 1.0% estimate. Strength was led by large ticket items such as motor vehicles which increased by 1.3%, and furniture, which increased by 1.1%.
Retail Earnings Parade Begins, and It’s Mostly Good News
We also got earnings reports from major retailers, including Walmart (NYSE:WMT), Target (NYSE:TGT), TJX Companies (NYSE:TJX), Ross Stores (NASDAQ:ROST), Macy’s (NYSE:M), Kohl’s (NYSE:KSS), Gap (NYSE:GPS), Home Depot (NYSE:HD), and Lowe’s (NYSE:LOW).
Discount and bargain names such as Walmart, TJX, and Ross Stores performed well, all beating on the top and bottom line, with Walmart even raising guidance and buying back $20B in stock. However, fellow discounter Target didn’t fare as well, missing by $0.55 on the bottom line and warned of a soft holiday shopping season.
Home Improvement names also did well, with Home Depot and Lowe’s beating handily on the top and bottom lines. Lowe’s raised full-year EPS to a range of $13.65 - $13.80, up from $13.10 - $13.60. Mortgage rates that now top 7% have encouraged homeowners to stay put and invest in their own homes rather than purchase a new one.
Department stores Macy’s and Kohl’s reported better-than-expected sales and profits but still showed year-over-year declines. And while Macy’s actually raised their full-year earnings guidance based on a positive outlook for the holiday shopping season, Kohl’s pulled full-year guidance because of uncertainty in the retail space. Gap also beat expectations for Q3 but provided a cautious holiday outlook.
With 94% of S&P 500 companies reporting for Q3 at this point, the overall EPS growth rate remains at 2.2%, unchanged for the fourth consecutive week and the lowest growth in two years.
Holiday Shopping Season Preview
The holiday shopping outlook provided by retailers has been mixed thus far, as detailed above, with the National Retail Federation forecasting growth between 6 - 8% this year. This would be above the 10-year average of 4.9% but below the extraordinary growth of 13.5% clocked last year.
Consumers are laser-focused on value this season, with many retailers, such as Gap admitting that they’ve had to offer deep discounts to push a glut of inventory. There also seems to be more of a willingness to spend on other things, such as travel and experiences, in the wake of the COVID pandemic. Many airlines and cruise liners all commented on this pick-up in demand on their Q3 calls.