On Wednesday, shares of e-commerce giant Amazon.com (NASDAQ:AMZN) are back above the $1,000 mark, and in late-afternoon trading, the tech stock is up about 1.26% to $1,006.72 per share.
Prime Day 2017 was a huge success for Amazon, with sales growing by over 60% from last year’s event. The company said Prime Day was its “biggest day ever”—Amazon also said that about Prime Day 2016—and sales this year surpassed its 2016 Black Friday and Cyber Monday results.
Amazon saw a “record number” of Prime members shopping across 13 countries, and the company said that “tens of millions of Prime members” purchased items during the shopping event, representing a 50% increase from Prime Day 2016.
Amazon also said that it added more new Prime members on July 11 than on any other day in the company’s history. Prime Day has become an effective way to increase sign-ups for its popular membership service, and this year is a key example of the power of Prime (also read: Everything an Amazon Prime Membership Gets You Today).
"To those customers who tried Prime for the first time and our long time members, thank you for a great Prime Day," Greg Greeley, the Amazon Prime division's vice president, said in a statement.
"Our teams around the world will keep working to add more and more to your membership, so Prime continues to make your life better every day. We are already looking forward to our Prime Day celebration next year."
The Echo Dot, Amazon’s mini Alexa-enabled smart speaker, was the most sold product during Prime Day, and the device helped the company achieve its huge sales numbers this year. The Dot was on sale for $34.99 (originally $50), and outsold thousands of other items that were also discounted like television sets and other household products.
Like its bigger sibling, the Echo Dot can be used to get information about the weather, order things from Amazon, play music, and much more; it offers many of the same features as the original Echo, but it has a lower-quality speaker.
Prime Day 2017 also saw record sales for the Echo, Fire Tablets, and the Kindle. Excluding Amazon devices, an Instant Pot pressure cooker was a top-selling item in the U.S., while shoppers in the U.K. were picking up Sony PlayStation 4s. In Germany and Austria, Amazon sold a ton of Soda Stream machines, and in Japan, Happy Belly bottled water was popular.
Amazon shares first crossed the $1,000 milestone back in May, and rose as high as $1,017 a share before falling back down.
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