Appscatter Group PLC (LON:APPSA) is an early-stage business commercialising its cloud-based platform that allows app developers to distribute, manage and gather intelligence across multiple app stores globally. The recent public launch of the platform is expected to significantly boost licensed users and with a developed pipeline of registered interest, we forecast revenues to increase rapidly, bringing the group to EBITDA break-even during H119. Visibility on key variables should improve during 2018 and evidence of a successful launch could result in an upward rating of the shares.
First-mover advantage in a vast market
Google (NASDAQ:GOOGL) Play and the Apple (NASDAQ:AAPL) App Store dominate the app store market in western geographies, accounting for 85% and 69% of all downloads in the US and UK. However, the scale of the remaining app store market is also vast, particularly in geographies such as China. Within this ‘other’ market, appScatter benefits from first-mover advantage, already distributing apps to and monitoring their performance across multiple app stores globally including the majors.
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