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Youku Tudou appoints new COO, creates TV production unit

Published 03/05/2015, 02:15 AM
Updated 03/05/2015, 02:30 AM
Youku Tudou appoints new COO, creates TV production unit
BIDU
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XTC
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BABA
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BEIJING (Reuters) - Chinese online video firm Youku Tudou Inc named Edward Su as its Chief Operating Officer, and it also created a TV drama production unit.

Su, formerly of Havas Worldwide, a subsidiary of French advertising holding company Havas SA, will oversee Youku Tudou's sales team, the company said.

Youku Tudou is backed by e-commerce behemoth Alibaba (NYSE:BABA) Group Holding and smartphone upstart Xiaomi Inc (XTC.UL).

Along with domestic rivals Tencent Holdings Ltd, Sohu.com Inc and iQiyi, controlled by Baidu Inc (NASDAQ:BIDU), Youku Tudou is investing in original content such as films.

These companies say the move into media production can draw in more viewers with unique content. It also provides a way to cheaply obtain more Chinese entertainment, so as to get around restrictions limiting the ratio of foreign to domestic TV and film online streaming sites can publish.

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