💎 Fed’s first rate cut since 2020 set to trigger market. Find undervalued gems with Fair ValueSee Undervalued Stocks

Twitter names AmEx executive Leslie Berland as CMO

Published 01/26/2016, 09:54 AM
© Reuters. A portrait of the Twitter logo in Ventura
AXP
-
TWTR
-

(Reuters) - Twitter (N:TWTR) Inc named American Express Co (N:AXP) executive Leslie Berland as its chief marketing officer, Chief Executive Jack Dorsey tweeted on Tuesday.

"Welcoming @leslieberland to Twitter! She will join as our CMO to help tell the stories of our iconic product!," Dorsey tweeted.

Berland, who joined AmEx in 2005 and is currently executive vice president of global advertising, marketing and digital partnerships at American Express, confirmed her new job via a tweet.

Twitter Chief Operating Officer Adam Bain sent a series of tweets on Berland.

"In my role, I get to talk to the best and brightest in mktg. So when we originally drafted our dream list of CMOs, @leslieberland was #1," Bain tweeted.

The new appointment comes after four top executives left Twitter.

Media head Katie Jacobs Stanton, product head Kevin Weil, the head of the engineering division, Alex Roetter, and HR head Brian "Skip" Schipper left the company, Dorsey tweeted late Sunday night.

© Reuters. A portrait of the Twitter logo in Ventura

Shares of the company were down 1.9 percent in morning trade on the New York Stock Exchange.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.