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YouTube competing for TV ad dollars

Published 06/23/2017, 05:01 AM
© Reuters.  YouTube competing for TV ad dollars
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  • "Yes, are competing for TV ad dollars that were previously exclusively TV ad dollars," said YouTube's (GOOG, GOOGL) head of original programming, adding that the next step is professional created content with big-name stars.
  • YouTube recently hit the threshold of 1.5B viewers every month, equivalent to one in every five people on the globe, and said its users on average watch more than an hour of mobile videos per day.
  • Now read: FAANG Is Now A Textbook Example Of An Overheated, Unsustainable Market


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