(Reuters) - Walmart Inc (N:WMT) has partnered with Canadian e-commerce firm Shopify Inc (TO:SHOP) (N:SHOP), as the world's biggest brick-and-mortar retailer ramps up its efforts to capture a bigger slice of the coronavirus-driven surge in online shopping.
U.S.- and TSX-listed shares of Shopify, which have doubled in value this year and briefly made the company the most valuable Canadian company in May, were up about 7% in morning trading on Monday.
Online sales at retailers, from cosmetics makers to pizza chains, have boomed in the wake of the COVID-19 pandemic, which has forced customers to stay indoors.
Bentonville, Arkansas-based Walmart said it expected to add 1,200 Shopify sellers to its marketplace this year and that the partnership was focused on adding small- and medium-sized U.S. businesses to its platform, Walmart.com. (https://
Last month, Walmart reported a 74% surge in quarterly e-commerce sales and discontinued operations at e-commerce start-up Jet.com, which it had acquired for $3.3 billion in 2016.
Shopify said the merchants would be able to connect their accounts to their Walmart seller accounts, before they could list their products separately on Walmart's website. (https://
"Walmart is the 3rd biggest marketplace in the U.S. behind Amazon (NASDAQ:AMZN) and Ebay (NASDAQ:EBAY), both of whom are already channel partners for Shopify, so this partnership is a natural next step and frankly, a long awaited one," Eight Capital analyst Suthan Sukumar said.
Shopify has announced similar partnerships with Facebook (O:FB) and Pinterest (N:PINS) in recent weeks.