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Wal-Mart offering discounts for online orders picked up in store

Published 04/12/2017, 05:50 AM
© Reuters.  Wal-Mart offering discounts for online orders picked up in store
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  • In an effort to iterate on its e-commerce offerings and keep up with Amazon.com (NASDAQ:AMZN), Wal-Mart (NYSE:WMT) says it will now offer discounts on items that customers order online and pick up in stores.
  • The company already offered free shipping on items that users went to fetch, but the new "pickup discount" is on top of that, the company tells Reuters.
  • The move should boost both online transactions and in-store traffic, says Wal-Mart's Marc Lore: "This is a very material change in the value proposition we are offering customers."
  • The retailing giant has also pressed Amazon.com's Prime shipping program by offering two-day free shipping on orders over $35, a level that Amazon left behind as it further pushed its $99/year membership program.


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