- Twitter (TWTR +2%) has disbanded its live-video business unit and reconsolidated those functions as part of a content reorganization, Variety reports.
- The video unit that was responsible for deals with Disney/ESPN, Major League Baseball and BuzzFeed will have its functions appear under Kay Madati, the company's global head of content partnerships, in a more regional structure rather than one based on categories.
- Executives in five regions (U.S.; Latin America/Canada; EMEA; Japan/Korea; and Asia-Pacific) will run global content partnerships for Madati.
- The move means Twitter's former head of global news, Peter Greenberger, is leaving, as is Todd Swidler, the former Bloomberg Media exec hired a year ago to lead Twitter's live-video group.
- The regional focus doesn't portend a move away from video -- the company announced 30 new or expanded video deals at NewFronts -- but could show internal discord over how to proceed.
- Now read: Twitter: Don't Pick The Quarter Apart
Original article