* Maximum market cap set at 234 million euros
* Maximum price per share set at 4.5 euros
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PRAGUE, Oct 11 (Reuters) - Czech betting company Fortuna Entertainment Group said on Monday it set a total maximum value of its initial public offering at 81.9 million euros ($114.4 million).
This will correspond to a maximum market capitalisation of 234 million euros, it said in statement. The maximum price per share was set at 4.5 euros.
The betting company, owned by Czech-Slovak financial group Penta Investments, said it would offer 35 percent of all outstanding shares, including a greenshoe.
It said it would offer a total of up to 15.83 million shares, with up to 2 million newly issued shares and 13.83 existing shares. The prospectus for the offering is available as of Monday, it said.
Fortuna will be one of the rare entries on the Prague Stock Exchange, which last saw an IPO in May 2008 of coal miner NWR. It will also offer its shares in Warsaw.
The offering period for retail investors in the Czech Republic, Poland, and Slovakia starts on Monday and will last until Oct 21, it said.
The offer price and the allotment is expected to be announced on Oct 22 when conditional trading on the Prague Stock Exchange should start.
Regular trading in Prague should start on Oct 27 and in Warsaw on Oct 28.
Fortuna, which operates in the Czech Republic, Slovakia, Poland and Hungary, reported an 11 percent rise in earnings before interest, tax, depreciation and amortisation (EBITDA) to 11.6 million euros in the first half of the year.
The firm took bets worth 191.6 million euros in that time, up 12 percent from the year before.
In 2009, Fortuna booked 338 million euros in bets and a net profit of 16.9 million euros. It holds 30 percent market share in its main market, the Czech Republic. ($1=.7158 Euro) (Reporting by Jan Korslet and Jana Mlcochova; Editing by Hans Peters and Louise Heavens)