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Twitter to stream single-player view on NBA games

Published 01/09/2019, 01:03 PM
Twitter to stream single-player view on NBA games
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  • Twitter (TWTR +1%) has a new live-streaming deal with the NBA, with a wrinkle.
  • The company is partnering with the basketball league and Turner Sports (T -2.3%) to stream the second halves of 20 games appearing on TNT -- but the feed will just have a camera focused on a single player, who will be chosen by a Twitter vote.
  • That's apparently part of an approach to complement rather than cannibalize the standard TNT TV audience.
  • “We’re taking live content and expanding its footprint,” says Twitter's content partnership head Kay Madati. “We’re not here to encroach on the rights of our partners."
  • Those streams will debut during the Feb. 17 NBA All-Star Game, followed by a schedule of regular-season and playoff live streams.
  • In more WarnerMedia partnering, Twitter will also bring back a Game of Thrones aftershow from Bill Simmons' The Ringer, and add a Ringer aftershow for season 2 of HBO's Big Little Lies.
  • Now read: AT&T: Ready To Give It Another Shot


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