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Twitter rolls out Ads Transparency Center

Published 06/28/2018, 08:44 PM
© Reuters.  Twitter rolls out Ads Transparency Center
TWTR
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  • Following up on a move it announced last fall (and then delayed into this summer), Twitter (NYSE:TWTR) is rolling out its Ads Transparency Center.
  • The company says you can search for a specific handle and see ad campaigns that have run within the last seven days from that handle. And for political advertisers, there's also billing information, ad spend, and impression targeting and demographic targeting data.
  • As it had promised, it's also putting a badge and disclaimer on promoted content from certified accounts.
  • No login or Twitter account is required to view the information; while it plans to include all advertisers on Twitter globally, "only US federal election campaigning ads that fall under our new policy will be shown at this stage."
  • Now read: Oil At The Doorstep Of /Barrel


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