- Twitter (NYSE:TWTR) is pursuing deals with pay TV firms to enable "TV Everywhere" (authenticated) access to channels over its service for TV subscribers.
- That could add incrementally to Twitter's own sports broadcasting efforts, though many networks have been hard at work on their own "TV Everywhere" apps and might prefer to keep viewers watching that way.
- With these deals, TV subscribers could link their Twitter account with their TV sub. And in Twitter's case it would boost "second screen" activity; Twitter's often at its busiest around major events where people discuss goings-on via tweets.
- Meanwhile, shares are off 1.3% as Canaccord Genuity trims its price target to $14 amid a "challenging environment" for the company's ad business.
- Usage is doing all right, Michael Graham notes in reiterating a Hold rating -- Q1 net adds could be around 3.6M, nearly in line with Street consensus for 4M MAUs -- but ad prices might need to come down by 50-66% to align with competitors, he notes.
Original article