- Fresh off a Sunday deal with Bloomberg to launch 24-hour video, Twitter (TWTR +6.4%) is rolling out more video deals this evening to fill in its vision for streaming content.
- At a NewFront sales presentation, the company said it was partnering with BuzzFeed, Vox Media, MLB Advanced Media and Live Nation, as well as the NFL, PGA and WNBA.
- The broadcasts will vary in duration and frequency, with BuzzFeed working on a live daily morning show, and sports leagues offering highlight shows (like a new 3-hour weekly MLB program) as well as live-streamed games. Twitter lost out to Amazon.com (NASDAQ:AMZN) on a 10-game NFL package this fall.
- Twitter said it streamed more than 800 hours of live video in Q1, vs. the previous quarter's 600 hours.
- Shares reached their highest point since early February today; they're up 7.6% YTD (and up 17.3% over the past month).
- Now read: TweetDeck Can't Cure Twitter's Zero Growth Problem
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